Infiniti QX60
MOMENT OF CLARITY
The Sculpture “Moment of Clarity” was created by a New York based perceptual artist Michael Murphy. He suspended everyday items, which from a certain angle align to create the Infiniti logo. Our task was to capture and tell this story. Amidst the chaos there can be moments in life where everything can come together to create a calmness. You can read more about this from INFINITI Canada News.
SECRET LAIR
JUST ADD MILK
Magic: The Gathering brought back three classic cards. And the community went crazy for the campaign that went along with that. This commercial was a joy to create. With an 80’s approach we created a cereal commercial which included colour correct cereal boxes, custom 3D printed cereal pieces and hand made puppets. If you want to read more about what the community had to say take a look at this article on War Gamer.
City of Toronto
JACK ARMSTRONG
Jack Armstrong is the Toronto Raptors announcer and for those of you who don’t know basketball, he is as closely tied to the team as Drake. His witty commentary mixed with his famous line was what created this campaign for the City of Toronto. If you want to see what people had to say have a look at this Bar Down article.
VECTOR CEREAL
OFF THE COUCH BAGS
Called “Off the Couch Bags,” the limited-edition collection is a series of sports bags made by Toronto designer Ynot from recycled couches. Included in the collection is the Socctional, a soccer bag; the 40-Loveseat, a racquet bag; the Ol’ Leather, a baseball bag; the Chestpressterfield, a gym bag; and finally, the Slapshottoman, a hockey bag.
The goal was simple: create clever merchandise that would appeal to the core Vector consumer – while also getting them back in the habit of playing sports they have otherwise paused during the pandemic.
POST CEREAL
DOUBLE SHREDDIES
We’ve all heard of good fortune, but when you find a Double Shreddies in your cereal bowl… it’s a sign of good good fortune coming your way.
Shreddies created a campaign around the their elusive double shreddies that can be found in some boxes. Creating a psychic’s room in this commercial where the winners were told of their lucky fortune.
SLEEP COUNTRY CANADA
BIANCA ANDREESCU
There are few people more productive than professional athletes. The mental and physical strength needed to compete on the world stage takes years to hone. One of the keys to reaching peak performance is the right routine, which athletes like tennis pro Bianca Andreescu work hard to cultivate and maintain. Interestingly, an integral part of Andreescu’s regimen happens off court, at home, in the middle of the night. Her secret? Sleep.
ROGERS
FRONT LINE WORKERS
During the height of the pandemic, Rogers launched their Forward Together campaign which helped front line workers connect with their families and extend coverage for the ones that need it.